全文可编辑-Brand KPIs for neobanking neobrokerage atom-bank in the United Kingdom-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforneobankingneobrokerage:AtomBankintheUnitedKingdom

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonAtomBank’sperformanceintheneobankingneobrokeragemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

78%ofAtomBankusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•AtomBank’sbrandingresonateswithMillennialssimilarlytootherbrandsintheindustry

•AtomBankgenerallyappealstomenmorethanwomen

•AmongAtomBankenthusiasts,59%fallunderthehigh-incomecategory

•Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticity

Howdoesthebrandperforminthemarket?•AtomBankrankssixthinawarenesswithintheneobankingneobrokeragemarket

•ThepopularityratingofAtomBankis25%

•AtomBankranksoutsidetheTop10inusage