实用商务英语综合教程（第3版 第二册） B2U7听力原文和练习参考答案.doc

Unit7BusinessCooperation

Listening1

L—Mr.LiZ—Mr.Zhang

Z:Hi,Mr.Li,howisitgoingwithyourbusiness?

L：Notsogood.Duetothedownturnofglobaleconomy,smallcompaniesarefacingpressurefromlackofclients,highcompetitionandsoon.

Z:Isee.Butwhynotchoosetocooperatewithotherbusinesses?Globalizationandthe“goglobal”strategyofChinahaveaffectedthebusinessenvironment,whichishelpfulforbusinessandindustry.Itenablesvaluabletransferoftechnology,encouragesinnovationandenlargestherangeofproductsforsmallcompanies.

L：Theimportanceofcooperationis,ofcourse,notunfamiliartome.Itisobviousthatexpandingbusinessactivitiesbeyondthetraditionalfieldcouldcreategrowthandincreaseprofitofmybusiness,buttheproblemisIdon’tknowhowtogetitrealized.

Z:First,youshouldhaveaclearpictureofyourownbusiness:yourstrength,weakness,opportunityandthreats.ThatiswhatknownasSWOTanalysis.Then,youhavetomakeaneffectiveandcomprehensivestrategyaccordingtotheanalysisanddecideinwhatfieldorinwhatpartoftheworldyouwillcooperatewithyourpotentialpartner.

L：Thereissomethinglikethat.ItmeansthatIshouldalwayskeepasharpeyeonthelatesttechnologicaldevelopmentandmarketinformationacrosseverycorneroftheearthtofindoutanypossibleopportunity.

Z:Yes.Youhavetopaycloseattentiontothebusinessactivitiesaroundtheworldallthetime,andyou’dbettertakepartinsomeinternationaltradefairs,matchmakingandnetworkingeventstofindcooperationopportunities.

L：Yes,Ithinktheyaregoodchannelstogetvaluableinformation.

Z:Beforedecidingonwhichpartnertocooperatewith,youshouldcollectasmuchdetailedinformationaspossible,includingthefinancialsituationandcreditofaspecificpartner,thecultureandcustomsofthelocalcommunity,thelegalandpoliticalenvironmentofthetargetregionorcount