剑桥国际考试.pdf

UNIVERSITYOFCAMBRIDGEINTERNATIONALEXAMINATIONS

GCEAdvancedSubsidiaryLevelandGCEAdvancedLevel

MARKSCHEMEfortheMay/June2012questionpaperMARKSCHEMEfortheMay/June2012questionpaper

fortheguidanceofteachers

9707BUSINESSSTUDIES

9707/11Paper1(ShortAnswer/Essay),umrawmark40

Thismarkschemeispublishedasanaidtoteachersandcandidates,toindicatetherequirementsof

theexamination.ItshowsthebasisonwhichExaminerswereinstructedtoawardmarks.Itdoesnot

indicatethedetailsofthediscussionsthattookplaceatanExaminers’meetingbeforemarkingbegan,

whichwouldhaveconsideredtheacceptabilityofalternativeanswers.

Markschemesmustbereadinconjunctionwiththequestionpapersandthereportonthe

examination.

•Cambridgewillnotenterintodiscussionsorcorrespondenceinconnectionwiththesemarkschemes.

CambridgeispublishingthemarkschemesfortheMay/June2012questionpapersformostIGCSE,

GCEAdvancedLevelandAdvancedSubsidiaryLevelsyllabusesandsomeOrdinaryLevel

syllabuses.

Page2MarkScheme:Teachers’versionSyllabusPaper

GCEAS/ALEVEL–May/June2012970711

Thismarkschemeincludesasummaryofappropriatecontentforansweringeachquestion.It

shouldbeemphasised,however,thatthismaterialisforillustrativepurposesandisnot

intendedtoprovideadefinitiveguidetoacceptableanswers.Itisquitepossiblethatamong

thescriptstherewillbesomecandidateanswersthatarenotcovereddirectlybythecontent

ofthismarkscheme.Insuchcases,professionaljudgementshouldbeexercisedinassessing

themeritsoftheanswer.

Examplesofpossibleanswersmayalsobeincluded