《艺术设计英语》教学课件Unit-3Graphic---Design.pptx

UNIT 3Graphic DesignWarming upTask 1 Look at the following pictures. Work in groups and guess what they are. Task 2 Work in groups and discuss the following questions. 1. What do you think of the design of the products above?2. Do you know any other creative products in our life? What are they? 3. If you were a designer, how would you like to design your own products? ReadingTask 1 Before reading the passage, work in groups to do the following activities. 1. Write out words or expressions about graphic design. Element: color...Type: package design...Style: Victorian style...2. Discuss the following questions with your partners. 1) Can you think out as many famous graphic designers as possible?2) Do you know David Kelley? What do you know about him? A Legendary Design Firm—IDEO IDEO is a world-leading design firm and innovation consultancy founded in 1991 and based in Palo Alto, California, United States. It is also ranked as one of the most innovative companies in the world. IDEO was formed by a merger of three established design firms: David Kelly Design founded by Stanford University professor David Kelly, London-based ID Two founded by British-born Bill Moggridge, and Matrix Product Design founded by Mike Nuttall. They named the firm IDEO just because of the word “idea” which is the root of “ideology”. IDEO has an excellent reputation for professional design. The firm is dedicated to providing affordable design products, services, environmental and digital experiences. IDEO has designed everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes. But what matters even more is unlocking the creative potential of people and organizations to innovate routinely. David Kelley is the founder and chairman of the global design and innovation company IDEO. “I founded IDEO almost 30 years ago because I wanted to work in a creative environment surrounded by people I liked. These days,