上外贸电子商务英第七章.doc

Chapter 7 True/False Indicate whether the statement is true or false. ____ 1. Dutch auctions move large numbers of commodity items relatively slowly. ____ 2. The Dutch auction is also called an ascending-price auction. ____ 3. In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer. ____ 4. Double auctions can be operated in sealed-bid format only. ____ 5. Online auctions are one of the fastest growing segments of online business today. ____ 6. Analysts believe that a more appropriate term for the electronic commerce that occurs in general consumer auctions is consumer-to-consumer. ____ 7. The most successful consumer auction Web site today (by far) is eBay. ____ 8. All eBay auctions have a minimum bid increment, which is about 10 percent of the bid amount. ____ 9. The largest number of online auctions occurs on general business auction sites. ____ 10. Yahoo! has created auctions using the eBay model. ____ 11. A has undertaken a joint online venture with Christies, the famous British auction house. ____ 12. Doug Salot started an auction site, JustB, in 1996. ____ 13. The lock-in effect makes the task of creating successful general consumer Web sites much easier. ____ 14. The types of products that are ideal for group purchasing sites are branded products with well-established reputations. ____ 15. Ingram Micro estimates that the auction prices it receives on the auction site averages about 60 percent of the items’ costs. ____ 16. Gordon Brothers Group, a liquidation broker, has been selling the inventory of failed retailers since 1903. ____ 17. In industries where there is a high degree of competition among suppliers, reverse auctions can be an efficient way to conduct and manage the price bidding that would naturally occur in that market. ____ 18. Surveys indicate that as many as 50 percent of all Web auction buyers either do not receive the items they purchased or find the items to be different from the sellers representat