雅思作文广告类词伙 范文.docx

AdvertisingAdjectives to describe advertisingOther related wordschild and advertisingChildren nowadays are?exposed?to more and more adverts on television. Many people believe that this represents a problem because young people are easily?influenced?by television?commercials. One danger this presents is that children will actually believe in the?exaggerated?claims frequently made in advertisements. This is particularly serious in the case of adverts for?products?such as junk food that are actively unhealthy.Forms of advertisingIn the modern world, we are?inundated?with advertising in many different forms. There are, of course, the obvious examples such as television commercials,radio?spots,?billboards?by the roadside and the?neon?signs that light up the cities at night. In addition to these, however, there are other less evident ways in which companies attempt to promote their products. For example, when you sit down to watch a football match, you will see the?logos?and slogans of companies that?sponsor?the shirts or even nowadays the stadium. Product?placement?works in much the same way in the cinema. You think you are sitting down to watch a film, but advertising?agencies?will make sure that their clients latest products are on display too.How advertising worksAdvertising works in many different ways, but it is safe to say that most successful advertisements are in some way?memorable. Unless we can remember what the advert was about it, it failed. Likewise, many adverts try to make the product or service seem?glamorous: this may be achieved by getting a star from the world of entertainment to?endorse?the product. The idea is that if Brad Pitt says that he uses this shaving gel, then men all around the world will follow suit. Finally, there is the category of the?witty?or humorous advert - a clever advert can make the product itself seem intelligent, even when it is no more than a washing-up liquid.The regulation of advertisingThere is little doubt that there should