外贸英语函Chapter 2 Establishment of Business Relations.ppt

Chapter 2 Establishment of Business Relations Points for Attention 建立业务关系的信，通常是发信的一方在通过一定的途径得到对方公司的名称和地址，并经过初步信用调查后，向对方发出。 To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover(营业额). No customers, no business. HOW? 1. 参加交易会或博览会 2. 国内外的商会(Chambers of Commerce),商务参赞处(Commercial Counselors Office), 商务办事处。 3. 第三方公司的介绍 4. 媒体，如报纸、杂志、网络 5. 代表团互访 6. 市场调查 7. 客户自我介绍 8. 通过银行 9.企业名录，广告，互联网 Contents: 怎样得知对方公司的名称和地址 阐述写信的目的 自我介绍 表明建立业务关系的愿望并希早日回复 Some Typical and Useful expressions 信息来源 致函目的 公司概述 产品概述 信息来源 1.We learned from the Commercial Counselor’s Office of our Embassy（大使馆） in your country that you are interested in Chinese handicraft（手工艺品）. 2.Mr.XXX, Head of XXX company,Ltd. has recommended（推荐）you to us as a leading importer in Korea batteries. 3. We have obtained your name and address from the Internet. 4. Our market survey showed that you are the largest importer of cases and bags in Egypt. 致函目的 1. In order to expand our products into South America, we are writing to you to seek cooperation possibilities. 2. We are writing to you to establish long-term trade relations with you. 3.We wish to express our desire to enter into business relationship with you. 公司概述(公司某些相对优势的介绍（贸易经验丰富，供货渠道稳定，有广泛的销售网等） 1.We are a leading company with many year’s experience in machinery export business. 2. We enjoy a good reputation internationally in the circle of textile. 3. We have our principle as “Clients needs come first”. 4. A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide. 5. Located in Shanghai, we take the advantage to set up our solidified production basis in coastal and inland areas. 产品介绍 1.Art.NO.76 is our newly launched one with superb quality, fashionable design, and competitive price. 2.We have a good variety of colors and sizes to meet yo