新编实用英语第四册unit8reading A.ppt

Company Logo Unit 8 Maintaining a Sharp Eye New Practical English Don’t Cry for New Economy Cultural Differences and Doing Business In Europe and Japan New Practical English Unit 8 Maintaining a Sharp Eye Related Information 1 Intensive Study 2 Practice 3 New Practical English Unit 8 Related Information Differences of thought in European and Japanese culture ? 1. An essential feature of Western culture is the high esteem given to the word. It has always been necessary for Europeans to explain their opinions and intentions explicitly and consistently in order to make themselves understood. But their rules of logic are rigid and can lead to conclusions which do not conform to reality. This may be a weakness of European thought. New Practical English In Japan, there was no necessity for an explicit and coherent expression in speech. More than the word, reality itself has been of central significance for Japanese thought. And since in Japan there is no tradition of applying the rules of logic to nature and society, a pragmatic view and flexibility towards the requirements of reality could develop. 2. It is an essential element of European culture to focus on personal independence; however, this may lead to personal isolation. On the other hand, personal interrelation is a traditional feature of Japanese society; but it may also result in a feeling of dependence. 3. In Europe since everything should be judged rationally and dispassionately, feelings are suppressed or at least not revealed. Unit 8 Related Information New Practical English On the other hand, an intense emotionality is characteristic of the Japanese which, for example, is apparent in wedding ceremonies, but also in legal disputes. 4. In Europe, where Roman law was adopted, law is not only regarded as the basis of government and society, but often as the primary regulatory system for human relations as well. Law provides clarity and security, and in