大客户开发与服务创新策略（Strategy of large customer development and service innovation）.doc

大客户开发与服务创新策略（Strategy of large customer development and service innovation） Strategy of large customer development and service innovation Participants: customer service staff, customer service supervisor, key account manager, marketing manager, marketing director, etc. Participation fee: 2480 yuan / person (including training fee, lecture notes, meals, tea, etc.) -------------------------------------------------------- September 2011 3-4, Guangzhou Meeting organization: Mori Tao training network, Mori Tao training consulting service center Advisory Tel: O2O-34O7125O, 34O71978 (advance registration may enjoy more concessions, welcome to inquire) -------------------------------------------------------- Syllabus of strategy for developing and serving large customers Lecturer: Tian teacher Curriculum design background: The development and application innovation of large customers is a modular training course developed on the basis of a great deal of research and Research on enterprises. It draws lessons from the essence of international advanced courses, and combines the actual situation of Chinas sales, and develops the training strategy for the development and application of key customers suitable for Chinas national conditions. Training objectives: 1. Understand the needs of different industries and key accounts 2, to help students learn to identify key accounts 3, how to quickly establish contact with potential customers? 4 、 learn how to judge and understand the expectations of large customers 5 、 learn to make customer relationship development plan 6. Develop multi-level communication strategies 7. Understand the common purchasing motives of customers 8, know the common customer evaluation criteria 9, how to judge our companys products in the minds of large customers satisfaction? 10, how to ensure that each member of the staff has a big customer first service concept and spirit - customer is the main force of team performance - thinking how best to win big custom