外报外刊阅读基本知识.doc
文本预览下载声明
Newspaper – Reading 1
Text One
What do we learn from the front page?
The first page of any newspaper, called the front page, is the one readers are guaranteed to see. It is only logical then for newspapers to use this page to present the most important news of the day. Even more logical is to use this space to chronicle other information contained in the paper and about the paper itself.
1. The paper’s banner, or flag. This is the name of the newspaper, usually written in large, ornate, or distinctive lettering. The banner may also contain a trademark picture or symbol. Some papers also print the weather forecast for the day to one side of the banner. The other side may list a brief index to what can be found on the inside pages. When items such as the weather and index are placed at either side of the banner—the head of the newspaper—they are commonly referred to as “ears.”
2. Date of publication tells you the day of the week, the month, and the year that the newspaper was printed.
3. Newsstand price. This is the amount you will pay for the newspaper if you are buying it from a machine or at the store counter.
4. This is the banner headline, often just called a banner. This should not be confused with the banner that is the name of the newspaper. The banner headline is the top headline, frequently running across the whole page. Its large type size dominates the page.
5. A headline for a news story. By choosing the correct type size and style, the editor tries to focus your attention on the story under the headline. Most headlines (usually called heads, for short, in newsrooms) try to give you an idea of what the stories are about. Headlines are nearly always written with the verb in the present tense. The story, on the other hand, is written in the past tense. It sounds as though the two wouldn’t mix, but they do—and the reason for the difference is logical. Newspapers try to be as up-to-date2 as possible. With the headline in the present tense, the reader is give
显示全部