雅思阅读全真模考题短信电视的进化版.docx

小站独家，最新雅思阅读全真模拟试题。一切患有雅思阅读刷题强迫症的烤鸭，请看这里。小站精心整理了一批雅思阅读模拟试题。如果你的剑桥雅思阅读已是烂熟于心，那么这一系列的模拟题真的很适合你，搭配上绝对原创的讲解，还有全文的中文翻译，这等阅读大餐，还等什么！Texting!?the television 2ATHERE was a time when any self-respecting television show, particularly one aimed at a young audience, had to have an e-mail address. But on Europes TV screens, such addresses are increasingly being pushed aside in favour of telephone numbers to which viewers can send text messages from their mobile phones. And no wonder: according to research about to be published by Gartner, a consultancy, text messaging has recently overtaken Internet use in Europe. One of the fastest-growing uses of text messaging, moreover, is interacting with television. Gartner’s figures show that?20%?of teenagers in France, 11?%?in Britain and?9%?in Germany have sent messages in response to TV shows.BThis has much to do with the boom in “reality TV” shows, such as “Big Brother”, in which viewers’ voles decide the outcome. Most reality shows now allow text-message voting, and in some cases, such as the most recent series of “Big Brother” in Norway, the majority of votes are cast in this way. But there is more to TV-texting than voting. News shows encourage viewers to send in comments; games shows allow viewers to compete; music shows take requests by text message; and broadcasters operate on-screen chartrooms. People tend to have their mobiles with them on the sofa, so “it’s a very natural form of interaction,” says Adam Daum of Gartner.CIt can also be very lucrative, since mobile operators charge premium rates for messages to particular numbers. The most recent British series of “Big Brother”, for example, generated 5.4m text-message votes and ￡1.35m (S2. lm) in revenue. According to a report from Van Dusseldorp Partners, a consultancy based in Amsterdam, the German edition of MTVs “Videoclash”，which invites viewers to vote for one of two rival videos, generates up to 40,000 messages an hour, each costing curo0.30 ($0.29). A text contest alon