新未来大学英语 视听说教程3A(智慧版)3AU5.pptx
CreatingopportunitiesUnit5新未来大学英语视听说教程3ALEARNING
OBJECTIVESAfterlearningthisunit,youwillbeableto:?improveyourinnovationskillsidentifyemotivelanguageusedforpersuasivepurposesthinkincreativewaysofferideastopreserveandreviveculturalheritagepresentadevelopmentproposalforaninnovativeproductmakeapitch
山重水复疑无路,柳暗花明又一村。——陆游(宋)Mountainsmultiply,streamsdoubleback–Idoubtthereisevenaroad;willowsclusterdarkly,blossomsshine–anothervillageahead!–LuYou(SongDynasty)Creativityisintelligencehavingfun.–AlbertEinstein(U.S.)
GetonboardExperiencetheworldUnderstandtheworldOvertoyouFurtherlistening12345Contents
GetonboardThinkofacreativeideayouknowabout,whichcanbeaninventionoratechnologicalbreakthrough.Workinpairsanddiscussthequestions.1.Whatwastheidea?2.Howdidtheideacomeintobeing?3.Whatinfluencedidtheideahave?4.Whydoyouthinktheideawascreative?A:AgreatinventionthatIuseeverydayisthemicrowaveoven.Thisinventionmakesfoodpreparationmucheasier.B:That’strue.Withamicrowaveoven,peoplecanheatupandcookfoodmuchquickerthanbefore.Buthowdidtheideacomeintobeing?A:IknowthattheideastartedasearlyasduringWWIIandwasinspiredbyradartechnology…
Referenceanswers1.Theideawasmakingareallyweakadhesivethatwouldallowyoutostickasmallpieceofnotepaperonapageofabookwithoutitfallingoutormakingamessonthebook.ThisideaeventuallymadePost-itnotespossible.2.Theideabeganin1968whenDr.SpencerSilver,aseniorchemistatthe3MCompany,wasdoingresearchonadhesives.Hewantedastrongone,butheaccidentallydiscoveredaveryweakone.Hethoughtitmightbeusefulbutwasn’tsurehow.Then,hiscolleagueArthurFrytoldhimaboutaproblemhewashaving.Frylovedtosinginachoir,andhealwaysputpiecesofpaperinhissongbooktomarkthesongstosingeachweek.Buttheywereju