都市报现象随想管理（The phenomenon of city newspaper management thoughts）.doc

都市报现象随想管理（The phenomenon of city newspaper management thoughts） The characteristics of metropolitan residents, usually with the market and region, a large amount of information, comprehensive, Huaxidoushibao of Southern Metropolis Daily Chutian Metropolis Daily Yanzhao Metropolis Daily Sanxiang Strait Metropolis Daily Sanqin metropolis and a number of local newspapers are turned out, let the city newspaper from 1997 has become a phenomenon by the press, the attention of academic circles. Chinese Association sponsored the market economy and metropolis development seminar held in Beijing in December 1997, called the Chinese theory and news industry for the first time to study the phenomenon of city newspaper. After about city newspaper research works began to appear, China Social Science Press 2000 published the five volume series of city newspaper - focus Huaxidoushibao, soul, Metropolis Daily News Planning, Wen Xi newspaper, planning art door issue. From the perspective of history, the history of the development of Chinese news about city newspaper traces visible, Chinese early Jinghua daily, real, Li, Nanjing daily and a number of newspapers can be said to be Chinese early in the history of Metropolis Daily on behalf of. At the beginning of the last century, the Qing Dynasty government China corrupt rule, the Chinese nation is faced with hitherto unknown crisis in the Chinese Qing government will exit the stage of history the last seventh years, a called Jinghua daily newspaper published in August 16, 1904, that is, it is a founded by long-term guest Beijing Jiangsu Suzhou Peng Yizhong in Beijing to city residents as the main object of small daily. Historical records, Jinghua daily printed with a sunrise, a speech, news, the Beijing News, international news, notices, telegram, palace copy, novels, news, childrens Song Jie Zi, letter and business advertising column, published illustrations. Almost throughout Beijing, with simple pen, the simple, Ji critical matt