第五章 目标市场选择（Chapter v target market selection）.doc

第五章 目标市场选择（Chapter v target market selection） Chapter v target market selection (1) single choice question (in each of the following questions, choose the most suitable answer.) 1. Customer demand of the same market segment has () A, absolute commonality B, more commonality C, less commonality D, more difference 2. When the following situations occur in the market, there are different market segments. (a) A. cluster preference B, homogeneous preference C, dispersion preference D, demand preference 3. Which of the following is not the principle of market segmentation () A, measurable B, separability C, the contrast D, the profitability 4. In each particular market, the best marketing mix can only be the result of (). A, market segmentation B, careful planning C, comprehensive balance D, overall consideration 5. Enterprises adopting () should have strong resources and marketing strength. A, market concentration B, market specialization C, product specialization D, market comprehensive coverage Market segmentation was proposed by American marketers () in the mid-1950s. A, keane? Kelloggs B, bowden C, windel? Smith, Philip? kotler 7. The existence of difference is the objective basis of market segmentation. A, product B, price C, demand preference D, subdivision 8. The mechanical equipment required for construction projects, such as bulldozer, pile driver, crane, cement mixer, etc., is a kind of () strategy. A, market concentration B, market specialization C, comprehensive market coverage D, product specialization 9. The industry market segmentation standard is () A, career B, life style C, income D, procurement methods 10. Based on the current resource situation, whether the target market can be captured by the appropriate marketing mix, i.e. whether the target market chosen by the enterprise is easy to enter, is the market segmentation () _ principle. A, measurable B, attainable C, profit-seeking D, separability 11. The greatest advantage of adopting the no-difference