宁波自驾车旅游营地发展研究毕业论文.doc

毕业论文 （20_ _届） 宁波自驾车旅游营地发展研究 摘 要 作为最具潜力发展旅游业的国家之一，加上近几年来我国的汽车产业飞速发展以及交通网络系统的不断完善，为以汽车作为旅行工具的自驾游的兴起和发展提供了条件。现阶段，自驾游已经成为一种流行和时尚，然而，与国外的发展历程相比，自驾游在我国的旅游市场上仍属于比较新型的产品，自驾游者往往对其服务设施的要求比较高，另外，快速发展的自驾游市场要求相关产品能进一步完善，而自驾车营地却始终落后于这一市场的发展。 本文在阅读国内外相关文献的基础上，对自驾车旅游营地进行概述，包括营地的涵义、类型、开发模式。然后收集相关数据和资料总结宁波市自驾游及营地发展现状，并对宁波市发展自驾车旅游营地进行SWOT分析，结合自驾车旅游市场的调研分析，提出宁波市自驾车旅游营地的发展思路，包括市场定位、开发模式、空间布局、产品策划，在此基础上，本文还为营地发展的保障措施提出了建议。 关键词：Abstract As the on of the countries,which is the most potential to develop tourism, auto industry of our country developing rapid, Traffic network system also continuously improving,Provide the conditions for the self-driving,which travel tools is automobile.At present,self-driving has become a popularity and fashion, However,c- ompared with foreign development course，self-driving still belong to new product in our tourism market, self-driver often have higher requirements for its service faci- lities. In addition, rapid development of self-driving market request related products can be further perfected,and camps?for self-driving travel?always behind the develo- pment of this market. Based on reading the related literature at home and abroad，summarize the camps?for?self-driving?travel, including the meaning, type, development mode of camps, Then collect the relevant data and material, Summary the self-driving?travel and the camps’development situation of Ningbo, Analysis the conditions of development of Ningbo, combining the analysis of self-driving market, Puts forward the ideas of developing of camps?for?self-driving?travel of Ningbo, including market positioning, development mode, spatial layout, product planning, on this basis, This paper also put forward safeguard measure for the development of camps. Keywords: self-driving;The camps?for?travel;Ningbo 目 录 1 绪论 1 1.1 研究背景 1 1.2 研究意义与研究目的 1 1.3 研究设计与研究方法 2 1.3.1 问卷设计 2 1.3.2 研究方法 2 2 自驾车旅游营地的概述 3 2.1 自驾车旅游营地的涵义 3 2.2 自驾车旅游营地的类型 3 2.3　自驾车旅游营地的开发模式 4 2.3.1　景区拉动型 4 2.3.2　独立开发型 5 3　宁波市自驾车旅游营地建设条件分析 6 3.1 宁波市自驾