功能对等理论 目的论 刘佳辉.pptx

Eugene.A.Nidas Functional Equivalence Theory;1.Coca-Cola 可口可乐The most successful example of creativeness is the Chinese translation of Coca-cola.It is even better than his original one. Nowadays “可乐” has even become a general term for all the drinks. 2.Sprite 雪碧 Sprite means a fairy. Their image in English culture is lovely while it is evil and awesome in Chinese culture. So it could not be translated into “妖精”literarily. Then a new Chinese phrase of “雪碧” was created partly according to its pronunciation. Example of this kinds are easily found in business world, such as Parliament(百乐门)，Marlboro（万宝路）,Welcome（惠康）,Hewlett Packard（惠普）。 ;3.Revlon 露华浓 Revlon is translated to “露华浓”，which comes from the poem 《情平调》 by Li bai “云想衣裳花想容，春风拂槛露华浓”，which is very close to the origin. Like these examples are following: Avon-雅芳（化妆品） Mazda-马自达（汽车） Goldlion-金利来（男子服饰） Colgate-高露洁（牙膏）Ronstar-农思他（农药）Canon-佳能（相机） Simmons-席梦思（床垫） ;Negative translation ;Hans Vermeers Skopostheorie(目的论） ;Successful translation