网络营销的策划书范文.docx

网络营销策划书范文 　　篇一：网络营销策划书例文 　　某金银公司网络营销策划书  　　（仅供学习者做思路参考）  　　策划人：  　　年月 日  　　目 录  　　一、前言 ·····································································································································2  　　（一）本案策划目的 ··········································································································2  　　（二）整体计划概念 ··········································································································2  　　二、网络营销环境分析 ··············································································································2  　　（一）市场环境分析 ··········································································································2  　　（二）企业形象分析 ··········································································································2  　　（三）产品分析 ··················································································································3  　　（四）竞争分析 ··················································································································3  　　（五）消费者分析 ··············································································································4  　　三、SWOT 分析 ···························································································································4  　　四、网络营销方案 ·····················································································································5  　　（一）营销目标和战略重点 ·······························································································5  　　（二）产品和价格策略 ······································································································5  　　（三）渠道和促销策略 ······································································································5  　　1、门户网站的建立 ····································································································5  　　2、网站推广方案 ···················