中小企业更需要第三方营销顾问（SMEs need third party Marketing Consultants）.doc

中小企业更需要第三方营销顾问（SMEs need third party Marketing Consultants） (this is a transcript of a recent interview with an interview with a Chinese net journalist.) Reporter: Hello, first of all, please introduce yourself to the task 2 million online worker in China. Lets meet you. Ge Zhigang: Hello everybody! I am a practicing marketing consultant, Ge Zhigang, also a senior Chinese worker, mainly engaged in marketing planning and training, I am very pleased to accept the task of Chinas interview. I recently thought about the financial crisis situation, small and medium-sized enterprises how to build marketing competitiveness of the problem, but also hope that through this interview and exchange experiences. Reporter: facing the recession response measures, is the focus of the recent media topic, you as a consultant, do you have any views on this aspect? Ge Zhigang: like you recently often said, small and medium-sized enterprises accounted for more than 95% of the quantity, the urgent need to cut. Specifically, it is to enhance management efficiency, reduce production and management costs, strengthen marketing competitiveness and promote sales. We put the marketing system as a effective operation of the army, who fought in the war, only the law effectively is king. First of all, accurate market positioning, clear core appeal, effective mode of communication, efficient sales follow-up, an effective marketing system in order to achieve long-term success in the market. Due to the lack of market planning professionals, enterprises in the market planning and marketing communication, brand building is weak, it is difficult to establish a differentiated marketing strategy, resulting in one or two stream products, can only sell three current price. Upstream planning methods, product positioning in the low level, lower sales of natural difficult to have good sales and market share. In the financial crisis situation, it can be said that the core marketing competitiveness has been relate