如何利用厂家推出新产品的商机（How to use the new product launch opportunities）.doc

如何利用厂家推出新产品的商机（How to use the new product launch opportunities） As a manufacturer of goods, the continuous introduction of new products has become a household matter, and is also one of the basic market development strategies for most manufacturers. The constant introduction of new products, or from the adjustment of product mix starting point to consider, or from the increase Product line profitability, or from the direction of leading the market, or from ensuring the status of industry and so on. After the new product comes out, of course, the first one is to face the dealer. The new product is currently not too many dealers love manufacturers, due to the need to promote a certain cost and energy, often short-term sales returns are not guaranteed, and so do stable sales of old products. In fact, careful analysis and research, dealers in the promotion of new products on the issue, if the intention to operate a, which is still profitable. So, wheres the benefit? In the authors previous work experience, worked as a marketing manager for new product manufacturers and dealers continue to accept new products, in the study and practice of the author, summed up some of the manufacturers to promote new products dealers use the machine operating profit model and related benefits, for each dealer reference to a friend. First, as a distributor, it is necessary to make sure that the intention of the company to launch new products every time is to adjust the product mix or increase profitability Or would you like to take some of the market with this new product? Only the first clear intention of manufacturers to launch this new product, can decide how to move. Generally speaking, the new products introduced by the manufacturers of course want to have a better sales, at least based on this sales. Then, in order to get a better sales volume and remove the input from the manufacturer, there are three important factors: Internal staff motivation factors Because of the limitations o