如何利用厂家推出新产品的商机（How to use the business opportunities of new products launched by manufacturers）.doc

如何利用厂家推出新产品的商机（How to use the business opportunities of new products launched by manufacturers） As a commodity manufacturer, the continuous introduction of new products has become a household affair, and is also one of the basic market development strategies for most manufacturers. The reason why the new product is constantly introduced, or from the starting point of adjusting the product mix, or from the increase Product line profitability, or from leading the market development direction, or from ensuring the industry position and so on starting point to consider. After the new product comes out, the first one is of course to face the dealer. The new product is currently not too many dealers love manufacturers, due to the need to promote a certain cost and energy, often short-term sales returns are not guaranteed, and so do stable sales of old products. In fact, careful analysis and research, dealers in the factory to promote new products on this issue, if the intention to operate a, this is still profitable. So, where is the benefit? In the authors previous work experience, worked as a marketing manager for new product manufacturers and dealers continue to accept new products, in the study and practice of the author, summed up some of the manufacturers to promote new products dealers use the machine operating profit model and related benefits, for each dealer reference to a friend. First of all, as a distributor, it is necessary to make clear that the intention of each manufacturer to launch new products is to adjust the product mix or increase the profitability Or would you like to take part in certain markets with this new product? Only the first clear intention of manufacturers to launch this new product, can decide how to move. Generally speaking, the new products introduced by the manufacturers certainly hope to have a better sales volume, at least based on the sales volume. So, in order to get a better sales volume, remove the manufacturers marketing invest