新产品开发与产品生命周期策略.pptx

New-Product Development and Product Life-Cycle Strategies;Objectives 目标;$50 billion in profits over 27 years Early new-product development relied heavily on copying the competition $4.2 billion annually invested in R D;Definition 定义;New Product Development Strategy新产品开发策略;New Product Development Strategy新产品开发策略;New Product Development Strategy新产品开发策略;New Product Development Strategy新产品开发策略;New Product Development Strategy新产品开发策略;New Product Development Strategy新产品开发策略;New Product Development Strategy新产品开发策略;The Typical Product Life Cycle (PLC) Has Five Stages Product Development, Introduction, Growth, Maturity, Decline Not all products follow this cycle: Fads Styles Fashions;Product Life-Cycle Strategies产品生命周期策略;Product development 产品开发;Introduction 介绍期;Introduction Stage 介绍期;Growth 成长期;Growth 成长期;Maturity 成熟期;Maturity 成熟期;Decline 衰退期;Decline 衰退期