英美文学 A卷英美学 A卷.doc

《英美文学》本科 试卷（A卷）（闭卷） （本试卷共有两大题，满分 100 分，考试时间 120 分钟） 题号 一 二 三 四 总分 得分 评卷人 得分 Part I Reading Comprehension（） Directions: There are five passages in this part. Each passage is followed by some questions. For each of them there are four choices marked A, B, C and D. You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center. Passage One Young girls and women need to be protected from inducements to smoke. Tobacco is a multinational, multi-billion dollar industry. It is also an industry under threat; one quarter of its customers, in the long-term, have been killed by using its product and smoking is declining in many industrialized countries. To maintain profits, tobacco companies need to ensure that at least 2.7 million new smokers, usually young people, start smoking every year. Women have been clearly identified as a key target group for tobacco advertising in both the industrialized and developing worlds. Billions of US dollars each year are spent on promoting this lethal product specifically to women. This strategy has been highlighted by several tobacco journals which have carried articles on targeting the female smokers and suggesting that retailers should “look to the ladies”. Among 20 US magazines that received the most cigarette advertising revenue in 1985, eight were womens magazines. In the same year, a study on the cigarette advertising policies of 53 British womens magazines showed that 64 percent of the magazines accepted cigarette advertising, which represented an average of seven percent of total advertising revenue. Research in industrialized countries has shown the subtle method used to encourage girls to smoke. The impact of such method is likely to be even greater in developing countries, where young people are generally less knowledgeable about smoking hazards and may be more attracted by glamorous, affluent, desirable images of the female