THE IMPACT OF TECHNOLOGY ON THE (技术的影响).pdf
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The Impact of Technology on the marketing of Financial Services
THE IMPACT OF TECHNOLOGY ON THE MARKETING
OF FINANCIAL SERVICES
Dr. Meeta Nihalani
Head, Department of Management Studies
Jai Narain Vyas University, Jodhpur
ABSTRACT
The modern business era is impacted by the development and growth of financial
services which is shaping the new dimensions of growth and prosperity. The human
life is colored with the emergence of highly fast and simple financial services by the
impact of technology giving birth to the new products. The money transaction through
the internet has the world a global village where the exchange and the pace of business
have changed. The business growth is the result of the development of sophisticated
marketing tools touching the life of consumers and investors. The aim of the paper is
to build the strategy so as to promote the marketing and development of the financial
products so has to enhance the growth of business,
Key words- financial services, marketing, business, development
INTRODUCTION
Efficient financial services are the axis of growth of many economies where the
development and growth is a way life. The modernization of the financial services has
impacted the finance industry with development of many new products of savings and
investment to shape the business with better solutions... The finance industry
encompasses a broad range of organizations that deal with the management of money.
Among these organizations are banks, credit card companies, insurance companies,
consumer finance companies, stock brokerages, investment
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