阿里巴巴集团价值链分析英文.doc

Contents: Contents.........................................................................................................1 1. Introduction................................................................................................2 2. Alibabas profit model and value chain......................................................3 2.1 the profit model..........................................3 2.2 value chain………………………………… 2.3 the influence…………………… 3. Customer’s supply chain ………………………… 3.1 Alibaba’s supply chain……………………………………… 3.2 The Strategic Layout of Alibaba?…………………………………… 4. Supplier exporting activities…………………………………… 4.1Marketing Channel value…………………………………… 4.2 add value…………………………………… 5. The proposal for the firm………………………………… 6. conclusion………………………………… 7. reference………………………………… 8. Appendix 1 ................................................................ 9. Appendix 2 ................................................................ 10. Appendix 3 ................................................................ 1. Introduction A Limited is one of the world’s largest online business-to-business (B2B) companies. It is the flagship company of Alibaba Group. Alibaba Group is the trading platform for small businesses. And they had already to be the global leader of e-commerce market. The company was found by Jack Ma in 1999. Jack Ma said “ We registered the name Alimama, in case someone wants to marry us!(2007)The China headquarter is in Hangzhou and the international headquarter is in Hong Kong. In May 2003, they invested 100 million to build the personal trade platform-----Taobao. In October 2004, Alibaba found Alipay company, it based on the safety intermediary serve for all the electric marketing. Until now, there are 11 company under the Alibaba Group. They are Alibaba, Tmall, Alipay, Ali software, Alimama, koubei net, Ali yun, Yahoo China, Yitao net, China 10 thousand nets, Juhuasuan. This assignment will analyse the business of Alibaba’s strategy and ope