培养客户忠诚理念（Foster customer loyalty）.doc

培养客户忠诚理念（Foster customer loyalty） Develop customer loyalty five steps Source: World Manager website reads: 1157 entry time: 07-03-25 22:20:59 Linda, who bought a TV set from Best Buy, thinks he got a good price because it includes maintenance for extended warranty. But a year later, this TV set began to go wrong: it closes automatically every 15 minutes. The maintenance technician could not repair it when he came home, so he took the TV set back to the shop for 3 weeks. Maintenance personnel said, after taking back, the television is all normal. But as soon as Linda moved home, the television soon returned to the problem. Linda called Best Buy to make a complaint, but it caused an endless debate between herself and someone who claims to be the customer service manager. He often made her wait on the phone for an old day, and the meaning was obvious: I wish the woman would walk away quickly.. Well, Linda did walk away at last. But she talked to everyone who knew about the endless debate about television. Best Buy lost the client forever just because of the $270 TV set. Here, we can not help asking, does Best Buy have good intentions for customer service? They say yes, but what about their performance? At least it didnt show up in Linda. Obviously, the customer service on the mouth is very different from the customers real feelings. Is it possible for all companies to see the difference? What should I do if I see it clearly? The first response of many companies is to hire consultants or train teachers to motivate employees. They seem to think that motivational words can spark enthusiasm and fall in love with their clients. Unfortunately, this alone is not enough to cultivate customer loyalty. To cultivate customer loyalty efforts often because of the following error: the failure of fuzzy goal, wrong assumptions, inefficient system, over reliance on the market marketing, the lack of sincerity and no commitment on customer loyalty evaluation. If these problems arise, eve