B4 U4 大学英语.doc

Unit 4 Creativity I单元导读 经典引用 Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort. Franklin Roosevelt (1882-1945) 幸福不在于拥有金钱，而在于获得成就时的喜悦以及产生创造力的激情。富兰克林·罗斯福ow creative you are. 看看你是否富有创造力。 You may ask yourself the following questions: What is your definition of creativity? Do you think that you are a creative person? Do you often exercise your mind by guessing, brainstorming, imagining, etc.? When solving a problem, will you stick to the conventional solution or will you explore all the possibilities and try to think of a best solution? Have you ever questioned or challenged authority? Are you afraid of making mistakes or being laughed at when trying out a new and unconventional idea? What is your wildest dream? 相关链接 1. The American Creativity Association (ACA) was founded in 1989 by Dr. Bill Nash, Joyce Juntune of Texas AM University, and Dorothy Sisk of Lamar University. It is an incorporated nonprofit, membership-driven organization dedicated to promoting a creative society by (1) increasing awareness of the importance of creativity to society and (2) encouraging the development of personal and professional creativity. For more than a decade, the American Creativity Association has been a primary resource for learning and applying creativity, innovation, problem-solving, and ideation theory, tools, and techniques. It offers a global network of creative professionals in disciplines ranging from business and industry to education and the arts. 美国创造力协会（ACA）德克萨斯大学拉玛尔是一个非营利性、会员制的组织，一方面在过去的十几年内，美国创造力协会已经商界、教育界、界 2. Creativity and Innovation Day Creativity and Innovation Day is a global celebration of our ability to generate new ideas, use imagination and make new decisions in every sphere of life. Its vision rests on the belief that every person is endowed with the ability to use knowledge, imagination and evaluation to create new and meaningful solutions to meet the challenges we