Theories and Methods in Social Psychology（社会心理学的理论和方法）.pdf

Introducing Social Psychology Theories and Methods in Social Psychology 27 Feb 2012, Banu Cingöz Ulu What is social psychology? • A field within psychology that strives to understand the social dynamics of everyday living. • Social psychology is the scientific study of how people think about, influence, and relate to others. What is social psychology? • How do the actual, imagined, and implied presence of others influence us? – Cognitively (thoughts) – Affectively (emotions) This is the level of – Behaviorally (actions) analysis for Social • Three levels of analysis: Psychology – societal (economics, sociology)  BROAD – individual (clinical, personality)  NARROW – interpersonal  INTERMEDIATE: situations Social Psychology is…more than common sense • It is a collaborative, integrative science. – Drawing on insights from sociology, anthropology, biology, neurology, political science, and economics to describe and explain social behavior Psychological Social Psychology: focus is on individuals and how they respond to social stimuli. Sociological Social Psychology: focus is on larger group or societal variables, such as socioeconomic status, social and cultural norms. Historical Roots of Social Psychology Three major theoretical perspectives have influenced today’s social psychology: • Psychoanalytic theory • Behaviorism • Gestalt psychology Historical Roots of Social Psychology • Psychoanalytic Theory: Freud’s theory emphasiz