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Chapter 2 Contrastive rhetoric and studies of Chinese and English writing
2.1. Introduction
It has been argued that the study of text styles such as linearity and circularity in
contrastive rhetoric may not be sufficient for understanding overall differences
between English and Chinese writing (see e.g. Scollon, 1997b). With the aim of
locating the present study in previous research on contrastive rhetoric and
highlighting the gaps that the study attempts to fulfil, this chapter focuses on the
following three aspects. First, it reviews contrastive rhetoric as a field of study
including its history and contemporary developments. It discusses previous
contrastive rhetoric studies in four different areas, namely, contrastive text linguistic
studies, studies of writing as cultural and educational activities, classroom-based
contrastive studies, and contrastive rhetorical genre studies. Then, the literature
review outlines previous contrastive studies on Chinese and English writing. Finally,
previous contrastive studies on media discourse are described with reference to the
present study.
2.2. Contrastive rhetoric as a field of study
In 1966, Kaplan published his famous article ‘Cultural Thought Patterns in
Intercultural Education’, which marked the birth of the notion now known as
contrastive rhetoric. In this article, he reinforced the Whorfian Hypothesis in its weak
form which asserts that one’s native language influences one’s thoughts. He, further,
assumed that different languages had their own specific and culturally bound
c
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