家居建材零售成功核心管理（Home building materials; retail success; core management）.doc

家居建材零售成功核心管理（Home building materials; retail success; core management） What is the way to success in the retail industry? Perhaps there will be many answers, ranging from location to area, from product to decoration, can also be extended from the market to open...... There are many reasons why you can make a successful retail store. In the terminal resources are scarce today, in the rapid development of home building materials industry, so that the slow wandering in the retail format to see the dawn. Compared with the traditional retail formats, the retail formats of household building materials are characterized by: 1. store business area is relatively large Building materials home products as a highly personalized products, the need for larger business area, to provide a wealth of product display, to meet customer needs at different levels of premise protection. At the same time, due to the volume and quality of building materials products is relatively large, and taking into account the business premises and land rent cost, there is a certain area of the parking lot and most building materials retail enterprises in the suburbs, traffic convenient places. 3., franchising is adopted Similar to other retail industries, each building materials retailer has a certain radius of radiation, and if you want to cover more consumer demand, you must increase the store and make a reasonable layout. Therefore, most home building materials retail enterprises are not only a single shop management, and more use of chain management, in order to expand market share, at the same time, each chain store often use the same layout and management. 4, in order to store (exhibition hall) as the carrier, a large range of multi-channel sales activities Overall, the decoration materials buyers mostly decoration company, decoration materials buyers mostly end consumers. As the product value is large, the purchase of decoration materials is relatively rational process, for rational consumption.