专业化还是多元化（Specialization or pluralism）.doc

专业化还是多元化（Specialization or pluralism） Specialization or diversity (diversity: -- core competitiveness is the success of diversified enterprises The enterprise is a big tree, several main branches are the core market, the fruit is the final product, providing the salt for the tree and supporting the fixed root system and the tree trunk is the core competitiveness of the company. Put all your eggs in one basket and protect the basket? Or do you put your eggs in different baskets, even if you accidentally break one or two baskets, and dont lose all your eggs? Is that a better strategy? Its like talking about chicken-and-egg, its a paradox. The so-called soldiers are fickle, the water is impermanent, and nothing is set in stone. For a certain company, the strategy of a certain stage of applicable for another company, another market, instead of another stage is poison, so does not have a fixed strategy, whether professional or diversification, should distinguish between different companies, and discuss respectively the different market situation. Good air-conditioning, gree, in numerous electrical home appliances brands expand aggressively, gree concentrated all the strength in the air conditioning market, positioning themselves for air conditioning experts strategy, achieve rapid growth, in the fierce competition, profit margins have been diluted out of the home appliance market has its own unique landscape, is the most successful example of specialization. It is like a tree growth, underdeveloped, in juvenile stage roots can absorb nutrition co., LTD., resistance is weak, if will be limited nutrients for some flowers at the same time, the result is every flower malnutrition, cannot leave the fruits of success smoothly. At this time, we will learn to cut and pick, to provide nutrients to a stem, a flower, only such a tree can grow better. So the enterprise funds at the start-up stage, the strength and experience is very limited, will take all the energy to focus on a pa