20140109雅思考试阅读考题回顾20140109雅思考试阅读考题回顾.doc

雅思考试阅读考题回顾 朗阁雅思培训中心 宋媛婧 考试日期： 2014年1月9日 Reading Passage 1 Title: ocietal Marketing Question types: 单选题多选题是非无 文章内容回顾 对比传统营销模式与现代营销模式，探讨现代社会下的市场经营策略，并举成功案例说明 相关英文原文阅读 Shifts in business economics We are in the early stages of a profound shift in the economics of business that will transform marketing (along with many other things). Three shifts in economics are occurring in parallel. First, we are moving from a world of relatively scarce shelf-space to relatively scarce attention. Second, costs of production and physical distribution are significantly declining on a global scale and customer acquisition and retention costs are rising. At the risk of over-simplification, value creation is shifting from businesses driven by economies of scale in production to businesses driven by economies of scope in customer relationships. Layer in a third factor at work – the systematic and significant decline in interaction costs that make it easier for customers to identify vendors, find information about them, negotiate with them, monitor their performance and switch from one vendor to another if they are not satisfied with performance. These three forces reinforce each other and help to explain the growing power of customers in markets around the world. 题型难度分析 2011年5月28日旧题，题型单一，难度不大 题型技巧分析 是非无判断题几乎是每次阅读必考的题型，且题量基本在14题左右。所以对于这一常考题型，同学们一定要熟知其解题技巧特别要区分清楚No和Not Given在判断标准上的差异。而对于一些考题中经常出现的经典考点，我们也要能够识别。 1. 数字（但年份一般不作为考点） 2. 比较（常见答案为NOT GIVEN） 3. 增加减少（increase/rise/grow/climb/accelerate decrease/decline/reduce/crash） 4. 超过（over/more than/exceed/excess） 5. 绝对化（all/fully/must/only/unique/never） 6. 逻辑关系 剑桥雅思推荐原文练习 剑6 Test 4 Passage 1 Doctoring sales Reading Passage 2 Title: Young people’s lack of exercise Question types: 是非无选择题 文章内容回顾 说明现代英国社会儿童普遍缺乏锻炼的现象，并指出其造成的儿童健康问题和成年后的影响，官方也对此作出了回应 相关英文原文阅读 Reasons for Exercise in Teens Less Physical Education A decrease in the amount of physical education time in schools contributes to less teen exercise. According