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新通用大学英语综合教程第四册听力及答案 Unit 7.docx

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新通用大学英语综合教程第四册听力及答案Unit 7Unit 7 Advertising and Consumers Unit GoalsGive shopping advice Discuss your/people^ s reactions to adsPersuade someone to buy a product Describe consumer shopping habitsWrite about an online service Lesson 1Lead-in On-the-Street Interview: I think theres too much of it ???Comprehension questionsMatch each statement with the person who said it. 1. c 2. b 3. d 4. aCheck each statement True or False. Ad number 2 F: Picture this. You re at the beach. This sun is shinning, and theres a cool breeze blowing through your hair. The palm trees are swaying, and they re playing your favorite song. M: Hello. F: Aren t you….? M: Sean Conney. Or maybe you know me better as Bond. James BONDF: You re my favorite actor! M: Is that a Leon s Lemonade you re drinking? F: Uh, yes. M: I always drink Leon s Lemonade. May I have one too? F: Of course. M: Ah! Nice. Very nice. F: As I was saying. Talk about paradise-*-Ad number 3 M: You ve been working very hard. F: Yes, it s true. M: And you re ready for something new. F: How true. M: And you re tired of driving what everyone else driving. F: Very true. M: And you wan tot live good life now. F: It s true. M: And you re ready to make you move. F: Yes, yes! It s true. M: Then isn t it time you drove a Bernard? F: A Bernard? M: Refined elegance. Classic looks. , Beauty and grace. Not everyone drives a Bernard. But why shouldn t you? Are you ready? F: Yes, I am. Teaching suggestionsStep 1 Before students listen, have them say what products and brands the advertisements are for. (First ad: product - mouthwash, brand - Nice-Mouth; Second ad: product lemonade, brand-Leon s; Third ad: product - cars, brand--Bernard)Step 2 Point out that more than one technique may be used in each ad. Step 3 Model the first item with class. Have students listen to the first ad and write the advertising technique(s) used. Have students discuss their choices pairs. Step 4 To review as a class, have a volunteer, share and support his/her answ
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