新通用大学英语综合教程第四册听力及答案 Unit 7.docx
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新通用大学英语综合教程第四册听力及答案Unit 7Unit 7 Advertising and Consumers
Unit GoalsGive shopping advice
Discuss your/people^ s reactions to adsPersuade someone to buy a product
Describe consumer shopping habitsWrite about an online service
Lesson 1Lead-in
On-the-Street Interview: I think theres too much of it ???Comprehension questionsMatch each statement with the person who said it.
1. c 2. b 3. d 4. aCheck each statement True or
False.
Ad number 2
F: Picture this. You re at the beach. This sun is shinning, and theres a cool breeze blowing through your hair. The palm trees are swaying, and they re playing your favorite song.
M: Hello.
F: Aren t you….?
M: Sean Conney. Or maybe you know me better as Bond. James BONDF: You re my favorite actor!
M: Is that a Leon s Lemonade you re drinking?
F: Uh, yes.
M: I always drink Leon s Lemonade. May I have one too?
F: Of course.
M: Ah! Nice. Very nice.
F: As I was saying. Talk about paradise-*-Ad number 3
M: You ve been working very hard.
F: Yes, it s true.
M: And you re ready for something new.
F: How true.
M: And you re tired of driving what everyone else driving.
F: Very true.
M: And you wan tot live good life now.
F: It s true.
M: And you re ready to make you move.
F: Yes, yes! It s true.
M: Then isn t it time you drove a Bernard?
F: A Bernard?
M: Refined elegance. Classic looks. , Beauty and grace. Not everyone drives a Bernard. But why shouldn t you?
Are you ready?
F: Yes, I am.
Teaching suggestionsStep 1
Before students listen, have them say what products and brands the advertisements are for. (First ad: product - mouthwash, brand - Nice-Mouth; Second ad: product lemonade, brand-Leon s; Third ad: product - cars, brand--Bernard)Step 2
Point out that more than one technique may be used in each ad.
Step 3
Model the first item with class. Have students listen to the first ad and write the advertising technique(s) used. Have students discuss their choices pairs.
Step 4
To review as a class, have a volunteer, share and support his/her answ
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