业务模式优化中的访谈调研浅析（Analysis of interview in business model optimization）.doc

业务模式优化中的访谈调研浅析（Analysis of interview in business model optimization） In business model optimization, interview research is a basic and crucial step. In the process of consulting projects, it is often found that some customers and new consultants lack the overall understanding and cognition of interview research, which makes interviews often become a mere formality and can not achieve the desired goal. Through the observation of usually experienced consultant interviews and their practice experience, summarizes the methods and key points for the interviews, as the statements of a school for everyone to share. text What problems will be encountered in interviews? Less than the respondents? The interviewer lacked the ability to control the scene The question is not targeted, interviews generally ask respondents broadly answer, finally led to the respondents away? No deeper information is available? After interviews and research, only perceptual knowledge can only tell a few phenomena, it is difficult to have a systematic summary Why do we have these problems, how to solve them? I want to talk about each other from the whole process of interview research. Importance of interview research. No investigation, no voice, we all know, but how important is the interview? Is it a phase of the project? Or is it a surface form? Interview survey is a comprehensive grasp, not on the basis of one-sided viewpoint. Remember when I had to wait for the interview at the companys AMT, see forward essays had an article called money and money series (see the 2 issue of P64), the consultant is to help enterprises to skewer the scattered resources, the problem of system to solve the scattered. Then the premise is to fully understand the customers problems and resources, to the number one company, down to each department staff, are the object of our interview and research. At the same time, obtained from different object interviews information to do the summary analysis, in order to avoid Over