网络广告的发展现状及趋势研究 毕业论文.doc

网络广告的发展现状及趋势研究 摘要 随着信息产业的高速发展，以Internet为传播媒介的网络广告已成为当今世界最热门的广告形式，它既可以为不同的受众实施不同的广告宣传，还可以有效的将文本、声音、图像和动画等结合起来，传送多感官信息，为消费者和广告主架起一座沟通的桥梁。认为网络广告就是在网络上做的广告利用网站上的广告横幅、文本链接、多媒体的方法，刊登或发布广告，通过网络传递到互联网用户的一种高科技广告运作方式。分析了网络广告；针对网络广告中暴露出来的问题，最后提出了网络广告发展的总体策略。ABSTRACT Along with the rapid development of the information industry, the Internet for media advertising network has become the worlds most popular forms of advertising, it can be different for different audiences implementation of advertising, can effective text, voice, images and animations etc, combining various senses, information for consumers and advertisers build up a communication bridge. The development of network AD perfected gradually, got into the traditional advertising network advertising market, numerous industries are network advertising has great potential for the enterprise, its media created enormous business opportunities, So, we should use the brand-new Angle to explore the development trend of online advertising. This paper expounds the origin of online advertising, history and the concept of online advertising. Think Internet advertising is in Internet advertising, the use of the website advertising banners, text links, multimedia, published on the Internet or advertisement, through the network to Internet users of a kind of high-tech advertising works. Secondly analyses the current situation of Internet advertising and the specific forms of Internet advertising and the existing problems, In network advertisement existend problems, specific solutions, The network advertisement again analysis of main characteristics and the future development trend of Internet advertising and its concrete application, Finally puts forward the development of online advertising strategies. Key words: network advertisement, existing problems and development trend, main characteristics, development strategy 目录 第1章 引言 1 1.1 引言 1 1.2 研究目标和意义 2 1.3 研究思路 3 第2章 网络广告的现状 4 2.1 网络广告分类 4 2.1.1 网页广告 4 2.1.2 搜索引擎