健身会籍销售技巧(Fitness membership sales skills).doc
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健身会籍销售技巧(Fitness membership sales skills)
15% telephone appointment
60% showing potential members of the tour
10% member tracking
3% document work
3% sales conference
3% training courses
2% member activities
Know the source of potential members
10% membership consultant personal relationship
50% existing members recommend
30% marketing and advertising
10% people who pass clubs, 10% membership consultants, personal relationships.
10% membership consultant personal relationship.
Purpose of sales guide
The purpose of the sales tour is to successfully sell membership to your potential members
A sales guide is not a lure for customers, not a customer
Do one sale, sell one membership at a time.
One hundred percent focus on your potential customers.
Formula for transaction ratio
Number of signed transactions
Transaction ratio
Sales guide number
The standard turnover ratio is 60%
Sales process arrangement
A cordial greeting and greeting of potential members.
Visit the tour guide.
Introduction to the club (Sales Brochure).
Preferential price display, price comparison.
Sign the bill?
Sales method
The process of selling is a process of giving and receiving. You ask potential client questions to get resources, and potential customers ask you questions to get the information they want.
Ask the customer questions quickly.
Obtain the resources in the sales process through the customer registration form.
By observing the other party knowing the customer needs.
Use the recommended list or external resources.
Question the purpose of the question
Understand the needs and desires.
Eliminate prejudices about sales in advance.
Eliminate competition.
Control sales navigation process.
Determine the benefits of fitness and health.
Test different situations.
Your sales process is a planning process.
Use the sales brochure to plan your sales process.
Interest search problem
Use the question to find out what the client wants the club to do for him
Because of the sale process, there are several
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