工业部门的网络营销（英文版）.pdf

Online Marketing for the Industrial Sector The latest digital trends, news, research, and tips for marketing in the industrial space. MarketingMaven THE INDUSTRIAL SUPPLIER’S GUIDE TO ONLINE MARKETING SUCCESS Introduction IEEE GlobalSpec is pleased to bring you this selection of marketing articles created exclusively for B2B sales and marketing professionals in the industrial sector. In addition to some of our most popular articles, we have also included two never-before-published columns. The following pages deliver valuable and timely news, research, analysis and insights on a variety of relevant topics that can help you build your brand and your business. We’ve divided this booklet into four distinct sections for easy reference: • Digital Marketing Strategy • Email Marketing Strategy • Content Marketing Strategy • Social Media Strategy We also invite you to receive the Marketing Maven e-newsletter on a regular basis. Subscribe today and begin receiving online marketing strategies, effective practices and valuable tips. For the latest trends in online marketing, read the Marketing Maven blog. You can also find us on LinkedIn, Twitter, and Facebook. Contents Digital Marketing Strategy Quick Tips to Integrate Your Print and Digital Advertising 3 Digital Media is Essential to the Engineer’s Work Process 5 How to Cut Through the Digital Marketing Clutter 7 Email Marketing Strategy Where to Catch Engineers? In Their Inboxes 10 Three Tips for More Effective E-Newsletter Marketing 12 Is Email Dead?14 Content Marketing Strategy Eight Ways to Transform Your Technical Content17 Native Advertising: How to Do It Right19 Three Ways to Connect with Content 21 Does Good Content = New Business? 23 Social Media Strategy Video and the Industrial Marketing Star 26