大规模定制企业快速反应机制及运营策略研究.pdf

21 2 ( ) Vol.21, No.2 2 0 0 7 0 3 Journal of Hunan University(Social Sciences) Mar. 20 0 7 1,2 1 1 谭跃雄 , 朱蔚琳 ,于 强 (1. , 410082; 2. , 410073) [ ] 通过企业大规模定制及其影响分析, 对大规模定制企业的快速反应模式与快速反应 制进行了研 究并从企业快速反应能力需求及敏捷供应链的角度探讨了企业实施大规模定制和快速响应市场的有效途径,进 而提出了企业实施大规模定制快速反应的运营策略 [] 大规模定制; 快速反应 制; 快速反应模式;运营策略 [ ] F270.7 [] A [] 1008 1763(2007) 02 0075 06 Research on Quick Reaction Mechanism and Operation Tactics of Mass Customization Enterprises 1,2 1 1 TAN Yuexiong , ZHU eilin ,YU Qiang (1.School of Business Administration, Hunan University, Changsha 410082, China; 2. School of Managment, National University of Defense Technology, Changsha 410073,China) Abs tract:The paper makes thorough study on quick reaction model and quick reaction mechanism of the mass customization enterprise, based on the analysis of mass customization and its influences. The pa per researches and putsforward the effectiveways and operation tacticsof manufacturing enterprise imple menting mass customization quick reaction. Key words: masscustomization; quick reaction mechanism; operation management; operation tactics , , , [ 1] , () , ,: , !;