安徽建筑工业学院校园快递新模式分析.doc
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关于校园快递的一点思考
题目:
2011年 With the dramatic development of the society , the economy in China has reached a new height , promoting the prosperity of the corresponding industry like Logistics. The express mentioned in this article is an important branch of Logistics.Furthermore, the campus express , which owing a special market demanding and existing environment , has a different mode from common Express .
This article is aiming at providing a feasible program for campus express agents, in order that they can get a better development. This dissertation takes express agents in Jiangnan Unversity as a stereotype,concluds this features such as having to many agents and laking of publicity and so forth , and the necessity of a new express mode in campus by analyzing the actual condition of express agents in Jiangnan University and the statistics from questionnaries. Then ,discuss the details of this new express mode - integration and optimization .And make a further discussion about its feasibility ,risks and results.Finally, Form a new mode which is campus-friendly and convenience for internal management in university.
Keywords: Jiangnan University ;campus express agent;new express mode
目 录
1 引言 5
2 校园快递基本概况 6
2.1校园快递现状 6
2.1.1 安徽建筑工业学院快递公司现状 6
2.1.2 安徽建筑工业学院快递市场供求状况 7
2.2 安徽建筑工业学院校园快递特点 7
2.2.1 代理点纷繁复杂 7
2.2.2 不稳定性大 7
2.2.3 宣传力度不足 8
2.2.4 在价格、服务等方面满意度占优 9
2.2.5 收入以发送邮件至师生为主且盈利率低 10
2.3 安徽建筑工业学院校园快递新模式提出的必要性 10
3安徽建筑工业学院校园快递新模式 12
3.1安徽建筑工业学院校园快递整合 12
3.1.1快递代理点整合 12
3.1.2员工规范管理 13
3.2安徽建筑工业学院校园快递优化 13
3.2.1送货上门服务 13
3.2.2拓展寄送业务 13
3.2.3个性化服务 14
3.3安徽建筑工业学院快递模式可行性 14
3.4安徽建筑工业学院快递模式风险 14
3.5安徽建筑工业学院快递模式效果预测 16
4 结论 17
5参考文献 18
附件1:安徽建筑工业学院校园快递公司满意度调查问卷(200份) 19
附件2:针对《安徽建筑工业学院校内快递公司满意度调查问卷》的数据分析 21
附件3:安徽建筑工业学院各快递代理点基本情况调查表 24
附件4:新校园快递模式可行性调查(100份) 25
附件5:针对《新校园快递模式可行性调查》的数据分析 26
1 引言
随着我国经济实力的腾飞,近些年来,物流这个词已经越来越多的出现在人们的生活中。而这里所论述的快递,则是在现代物流中一项极具代表性的项目。
高校校园快递,以独特的市场需求和不同于一般快递的存在环境,使得其在校园内开展快递业务时具有普遍的局限性。而所谓的高校校园快
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