大学英语第一册上海外语教育出版社Unit7TheSampler1[精心整理].ppt

Review 复习提问： a. Have a dictation about the words and phrases; b. Review the useful expressions. Contents 促销手段 ： 在现代生活中，许多商家为了扩大销售，采取了各种方法来让消费者对自己的产品产生更大的兴趣。文章中的免费品尝(free sample)就是一种。除了在传媒上大肆宣传，还有一些手段，例如：打折降价，免费试用，当场展示产品性能，随机抽奖，附送礼品等。 西方老人的生活： 在西方人的观念中，老人即是无用的人，对他们缺乏应有的关怀和照顾。一般老人在60-65岁退休后，会从政府及原雇主处领取退休金，但比原来工资少得多。西方的老人不同子女生活在一起，一般独居或住老人院，子女偶尔去探望。在亲情淡于金钱的西方社会，其晚景可谓凄凉。 Introduction： No one will object that helping others is a great virtue. But we should also notice that: Not everyone is ready to offer their hands when needed; Not everyone is willing to accept help from others. Introduction： Look at the following pictures and think about them: Introduction Now discuss the following two questions with your classmates in two minutes: What kind of people do you think may need our help? Are you ready to offer your hand when your friends or other people are in need of help? Introduction However, sometimes good intentions alone are not enough. As we know, people have human dignity, and sometimes this strong sense of self- respect may make them unwilling to accept help from others. In this case, you’ll find out that your good intentions to help others may just turn out to be embarrassing for both sides. So : What can we do to help others without hurting their dignity? Text Analysis 1. Background information 2. Text structure 3. Global reading Background Information 1. Free Samples Stores use free samples as a “come-on” in competing for customers. If a store provides free samples of products, it’s likely that more people will shop there. Samples, usually of new foods and drinks, are given with the understanding that if you like them, you will buy them. It is not socially acceptable to continue to sample the same product time and time again without making a purchase. Background Information 2. Puddings Pudding is a kind of sweet dish usually made with milk, eggs, sugar , fruit and a little flour, and served cold