跨国经营中品牌升级与名牌创造研究-管理科学与工程专业论文.docx

北京他工大学顼童掌饿沧文跨国经营中晶j；卑舞级与名牌创造研究 北京他工大学顼童掌饿沧文 跨国经营中晶j；卑舞级与名牌创造研究 摘要 g 。＼、中嗣改革开放以来，经济形式发生了潮天覆地的变化。到2001 年，中圈的总产值已超过1万亿美元大关。中国的大中型企业在国民 经济发展中越到了重簧作用，尤其怒品牌企业在国内外树立了良好形 、，，’。 象。爹 品牌的创建是在市场竞争中凭借自身卓越的产品内在质量和服 务，赢褥消费者的认同和喜爱并具有高市场占有率和高市场信誉而形 成麓。逛凡年，中莺酶品蘑产鑫己步凄自避静兴旺之潞，有些产晶已 升入名牌，并打入国际市场，受到国际市场的好评。但是随着中国 2001年加入WTO国际市场的竞争相当剧烈，企业产品树立品牌、发 媵晶薄魏得更搬重要。然丽谣对中圈企盈麓现状，与国外的竞争力度 尚不从心。主要问题蹩遇到了许多障碍，如现了许多毅翊题，应该提 供有关部门给予解决，建立一套新的对策机制，以帮助中国品牌发展 壮大，这就是本论文的中心议题。 党的“十六大”M,l#t,l闭纂，提出媳很多藿要蕊点值德我深入学习。 但在发展品牌，争创名牌方丽给我们中国企业发展提出了思路。我们 要与时俱进，为中国晶牌开创新的未来。 ／ ∥7、／+L／ 关键词：品牌，品牌战略，嬲牌管理，品膊创新 建京强工夫攀穰尘攀徽论文RESEARCH 建京强工夫攀穰尘攀徽论文 RESEARCH oN BRANDST UPGRADE AND FAMOUS BRANDST INNOVATION OF INTERNATlONAL MANAGEMENT AB鼹鬏AC零 鞭掇“Retbrming and Opening”policy carried out，the economic situation of China has changed a lot．By the year 200 1，the value of total output of China had surpassed 1 000 billion dollars．The big and middle size enterprises have taken important part in the development of national economy and especially the enterprises with famous brand merchandise have set good image in the world． Building brandst is by means of hi曲qualify of products and high level service in market competition to get high occupancy and reputation in market and get approbation and favor of consumer．In recent ye鹦 Chinese products have gotten great development and some of them have become famous brandst，entering international market and getting good comments in the world。But，with China’S entering WTO in 2001， because of heated competition，it becomes more important to Chinese Ii 北京亿工大学豫士学位伦文enterprises 北京亿工大学豫士学位伦文 enterprises to build and develop famous brandst．Yet facing the situation of today’S Chinese enterprises，it is hard to them to compete with alien enterprises．The main problem is that we meet many obstacles and questions，which we should offer to relevant departments to solve and build a set of new countermeasure to help Chinese brandst to develop， that is the central topic of this dissertation． With the completion of“SHI LIU DA”of