置业问销售心理学（Sale psychology）.doc

置业问销售心理学（Sale psychology） 1. Dialysis customer psychology It is necessary to have a good understanding of the customers psychology in order to better master the customers demands and better meet the needs of customers. Because heart governs a persons thought and will, also dominates the purchase behavior of a person. As the saying goes: to be in a position of mind, therefore, business planning and sales should focus on the customers heart. Similarly, dialysis customer psychology has great help to master customer psychology and customer psychology rules, and also helps to improve the quality of sales staff. (a) consumer group analysis 1. Analysis of female consumers The consumption demand of professional women has outpaced mens. There is a relative lack of reason Compared with men, women are more sensitive and sensitive to the choice of property. Purchasing awareness and consumption patterns can also easily spread and interact with womens consumption. (2) jealous heart Generally speaking, women are more cautious and easy to be jealous, comparing with other people and comparing with their neighbors. But for women with high levels of knowledge literacy, this is not obvious. 2. Single aristocracy With the rapid development of the society, the consumption consciousness of the white-collar class has become more and more demanding for the residential property. The group is a high income and well-educated single. Since many are the consumers of the intellectual class, the demand for property is relatively demanding, sometimes willing to spend more money, also unwilling to buy back the cheap and rough property. Rare and delicate are required Since single aristocrats are independent and independent, they have strong interest in precious, rare and exquisite property to reflect their aristocratic style. Reason is not subject to discount They buy reason, calm and objective, and shrug off big sales. They are more likely to trust experts, to be knowledgeable about such clients and