剑桥BEC真题集 第三辑 中级 Test 1.pdf
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BEC 真题 第三辑中级Test 1
READING 1 hour
PART ONE
Questions 1-7
Look at the statements below and the advice of four market experts on the
opposite page.
Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?
For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 Flacks’ speed of production should be an advantage for winning certain
contracts.
A B C D
0
1 It would be advisable for Flacks to consult customers before developing a new product.
2 Producing goods for specialist markets might increase FIacks’ profits.
3 Flacks may need to change the function of one of its facilities.
4 Flacks should utilise its current expertise to enter a different market.
5 Flacks may need to consider closing its current production facility.
6 Flacks should develop the connections it has established with leading retailers.
7 Expanding the product range would not be a problem for the workforce.
Flacks is a UK-based company that produces fashion accessories for
women. How can it continue to grow its business?
A Susan Falmer
Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have
to work hard to increase its margins. They need to move into a more promising market,
one where demand is growing and where the company can exploit existing skills and
contacts. They could think about brand extension - this would not be a giant leap and
the sales force would take it in its stride. Also, they wouldn’t need to re-equip their
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factory and could use non-UK sourcing if facilities here are in short supply.
B Mesut Guzel
They
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