成本领先战略在我国零售业中的运用（The application of cost leadership strategy in retail industry in China）.doc

成本领先战略在我国零售业中的运用（The application of cost leadership strategy in retail industry in China） The application of cost leadership strategy in retail industry in China The application of cost leadership strategy in retail industry of China 2008-12-20 15:11:42 Abstract: Chinas full liberalization of the foreign retail enterprises deadline is approaching, the domestic retail industry will face fierce competition from foreign retail enterprises, in this competition, Chinese retail enterprises how to use strategic cost competition to seize the highest point of the lead, winning the war field, far-reaching significance. Key words: competitive cost leadership strategy cost drivers factor value chain In accordance with Chinas commitment to accession to the WTO, the day of December 11, 2004 will mark the end of Chinas retail trade transition period, which means Chinas commitment to the opening of the retail market to foreign capital in full. Competition has become overwhelming, and domestic retailers will only follow the trend and use the competitive strategy scientifically to win the war. According to the famous American scientist Michael Porters competitive strategy, competitive strategy is to attack or defense action selection, determining a defensible position for the enterprise, in order to resist all kinds of competition faced by enterprises, so as to achieve sustainable higher profits. Cost leadership strategy is one of the three major competitive strategy of the United States well-known management experts, Harvard University Graduate School of business professor Michael Porter proposed the cost leadership strategy aims to establish cost advantage for enterprises, so as to seek the cost leader, deal with all kinds of enterprises face competitive forces. According to Potters theory, there are two main ways to obtain cost advantages: controlling cost drivers and reconstructing value chains. In this paper, the application of cost leadership strategy in retail industry is disc