加快我国零售业电子商务发展（Accelerating the development of retail e-commerce in China）.doc

加快我国零售业电子商务发展（Accelerating the development of retail e-commerce in China） In recent years, with the development of economic globalization, the computer network and communication technology are developing rapidly, and the way of dealing with business has changed greatly. Electronic commerce is a kind of advanced trading business in the field of trade, to change rapidly high-tech means to challenge the traditional trade way, have enormous influence and impact concept and behavior and the traditional retail industry. China has the largest potential retail market in Asia. Since the reform and opening up, the retail industry has developed very rapidly. However, there are still many deficiencies in the development of retail e-commerce. What is the relationship between retail trade and e-commerce? What barriers exist in the development of e-commerce in Chinas retail industry? How can we effectively combine emerging e-commerce with the traditional retail industry to produce greater benefits? This has become a major issue in the development of Chinas retail industry. The relationship between traditional retail trade and e-commerce When the electronic commerce has just started, many people think that e-commerce will replace the traditional retail industry, with the continuous development of information technology, the traditional retail industry will die, but after several years of development, analysis, development of the retail industry from the world situation can be found, the emergence of electronic commerce, the retail industry in all aspects the circulation of commodities have changed, but can not replace the traditional retail industry, the relationship between them is mutually complementary and fusion. E-commerce has a significant impact on the development of traditional retail industry E-commerce has completely changed the traditional retail marketing concept. The use of electronic commerce as a tool to make the marketing must take advantage of the information techn