我国主题公园的经营管理策略分析（Analysis of management strategy of theme park in China）.doc

我国主题公园的经营管理策略分析（Analysis of management strategy of theme park in China） Analysis of management strategy of theme park in China Abstract: operation management and marketing strategy are the key factors that directly affect the development of theme parks. Starting from the present situation of our country theme park, in the process of developing the theme park was put forward similar phenomenon seriously, garden planning and design of the lack of innovation, the source of business income is relatively single, management level is relatively low, put forward the corresponding countermeasures. Finally, analyze the advantages and management strategy of Disneys settlement in Shanghai. Key words: theme park; The status quo. Countermeasures; Shanghai Disney The theme park is a kind of leisure and entertainment industry, which has a specific theme and is created by people. After more than 20 years of development, China has formed a wide variety of theme parks with various types. It can be said that Chinas theme park construction, although starting late, has a higher starting point and faster development. But in the process of development, there are inevitable problems. (a) construction blindly, content single, rigid development lack of deep thinking Economic research, a consultancy, according to the worlds largest entertainment ERA, expects Chinas city theme park to park visitors each year will reach 100 million person-time, in terms of per capita consumption of 100 yuan, 10 billion yuan. Thus, China has great potential in the theme park market. It is in this so-called potential or interest driven that many regions have blindly constructed theme parks without deep market research and feasibility studies. This kind of theme park is not only a lack of content, but also lacks its own characteristics and lacks cultural connotation. Although some of the theme park development is also trying to explore our traditional history and culture, but the lack of detailed study the characte