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科龙百天技术突围(KELON one hundred days technological breakthrough).doc

发布:2017-08-16约1.99万字共19页下载文档
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科龙百天技术突围(KELON one hundred days technological breakthrough) KELON: one hundred days technological breakthrough Suddenly cold about marketing. Weve been saying were people in this business. Weve been walking through the industry.. Two interviews he again stressed that Gu Chujun, this sentence, he believes that this sentence is very rich...... Very rich connotation...... This says When we entered Kelon, there was always a very clear goal to do. Gu Chujun smiled. Three years later, Kelon refrigerator production capacity to reach 5 million units, air-conditioning reached 4 million units. This has forced questions about the globe Economic downturn, the total demand for household electrical appliances tend to be stable, and overcapacity is under the general trend, Kelon rely on what to digest such a big production? Can you? This time, he gave us a big surprise. Before the Spring Festival, just enter the board of directors of Gu Chujun Kelon, has repeatedly stressed the importance of marketing, and put forward a point of view, marketing Much is art, not science. Liu Congmeng and vice president of Gu Chujun Kelon entered after also will be concentrating on the art of marketing. But after a lapse of six months, but on the home appliance industry has a wide variety of marketing tools and strategies have no interest in talking about, but that he is Indeed, he does not pay much attention to the marketing strategy, and admits Kelon is a production enterprise rather than a marketing enterprise. Kelon Everything depends on the product. SIEMENS is not the SIEMENS marketing but rash and too much in haste, is the most worthy of respect and reverence of the enterprise, is I most worried about prices Industry. Gu Chujun carefully and seriously schmidt. Internationalization is beginning to take shape Confused, the reporter had to stimulate the Gu: it is the first at the end of kelon. Im sure I wont worry about my ability to digest, he said, laughing. Ive been thinking about how to diges
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