科龙品牌发展的硬道理（The truth of Kelon Brand development）.doc

科龙品牌发展的硬道理（The truth of Kelon Brand development） In January 29, 1992, when Comrade Deng Xiaoping inspected the predecessor of the Pearl River refrigerator factory of Kelon Company, he issued the famous assertion that development is the last word. In January 2002, when the chairman Gu Chujun explicitly proposed the mainstream of the world Kelon appliance manufacturers development goals, the science and technology enterprise named dragon has its own development of the hard truth - leading technology brand, the leading brand of world energy! Recently, the world brand laboratory (WBL) has announced 2004 Chinas most valuable 500 brand, Kelon Brand of second electrical appliances, all brands twelfth, worth 34 billion 666 million yuan. In 2000, the state authority evaluation agency assessed Kelon Brand Value of 14 billion 836 million yuan. In less than four years, Kelon Brand Value soared more than two times, becoming Chinas most growing household electrical appliance brand. In mid September 2004, the reporter with the resolution Kelon Brand aspirations, interviewed Kelon Group in charge of brand, vice president of marketing Yan Yousong. Strength casts brand value China is becoming the largest recipient of international industrial transfer, and the status of global manufacturing center is becoming increasingly prominent in twenty-first Century. In 2001, the new Kelon system has just started, there is a very ambitious strategic concept, that is, in 2-3 years, access to 10 million refrigerators capacity. In December 18, 2003, at the CEO meeting between Guangdong and Hong Kong, Wang said in a passionate speech: next year, the production scale of our refrigerators will be 10 million units and 9 million units.. Obviously, this grand idea is becoming more and more concrete and more and more confident. From the beginning of 2002, Kelon purchased Jilin Jinuoer electrical appliances, electrical appliances, Shanghai ARISTON and Hangzhou Shangling Far East West cold refrigerator prod