论领导者良好形象的塑造.pdf

文章的第四部分，阐述了领导者良好形象的塑造问题。实际上，是回 答如何塑造良好领导形象的问题。塑造良好的领导形象，必须首先对领导 形象进行准确定位，明确要塑造一种什么类型的领导形象，做到这一点， 就必须充分了解领导者的情况、公众的心理需求情况，并在此基础上对领 导形象进行调整。在准确定位的前提下，塑造良好的领导形象就必须坚持 一定的原则，采取具体的对策。领导者应坚持系统的原则、反馈的原则、 符合目的和场景的原则、符合文化传统的原则等。在坚持原则的基础上， 领导者塑造良好的形象必须努力增强形象意识，潜心提高自身素质，善于 利用新闻媒介，妥善处理突发性事件，广泛借鉴中西方领导形象塑造的经 验，力争取得骄人政绩等。通过准确定位、坚持原则、采取对策，真正塑 造良好的领导者形象。 关键词：领导者 形象 良好 塑造 5 Abstract The shaping of good images of leaders is one of the important issues of leadership. The research on this task is of big value for theories as well as in practice. As for theories, the research on the shaping good images of leaders currently in China is still in the phase of fragments and mess, lacking systematic and thorough research. So the theoretical study on this task systematically will make up that deficiency to some extent, which may also impel the development of the research of leadership. In practice, with the deepening of our opening and reform policy, especially after the access to WTO, leaders have more and more opportunities to show up in public. What kind of images leaders impress on the public has big relation to whether significant leading activities can succeed, whether the economy can develop healthily, as well as the image of our organizations, the image of our nation and the image of our people. The image is the credit, the efficiency, and the influence. In short, the images of leaders contain huge spiritual and physical power. So the research on the good images of leaders has both theoretical and practical value, which also is the significance of the research of this paper. The purpose of this paper is to conduct of thorough and systematic discussion about the shapi