商务英语阅读（学习课件第二版）王艳主编ISBN培训课件Chapter_1培训课件.PPT

Increasing flows of trade and investment are integrating the global economy. Trade and investment agreements are creating a global legal system. Governments seek to capture trade and investment flows and the economic benefits of participating in globalization by becoming members of trade agreements. The goal of business strategy is to allow the firm to achieve its goals in an unpredictable environment. Trade agreements reduce uncertainty and enhance predictability of the laws governments impose on foreign firms. The reduction of barriers to international business expand the firm’s strategic options. Sourcing and manufacturing of goods Pricing strategies anti-dumping duties Technology transfer intellectual property Market entry strategies foreign investment restrictions trade barriers personnel transfer * * * * * * * * * * * * * * * * * * * * * * * * * * Government and Trade U.S. exports of manufactured goods reached $952 billion in 2009 and grew strongly in 2010. The goal of increasing exports substantially is feasible, given favorable economic conditions and policies. It may even be possible to bring some off-shored production back to the United States, a possibility some manufacturers have been exploring, in order to remediate cost, quality and delivery problems. But policymakers must recognize that: Today’s trade deficit is not a technology problem. Technology may become a problem in the future. Policymakers must work with the private sector to identify and reduce barriers to U.S. exports. The policy debate must focus on the right issue, and not be drawn down blind alleys. Companies should focus on innovation and cost reduction and avoid dragging policymakers and themselves along time-wasting tangents. Scan Text A and get some main ideas about the following questions. ? What does this text tell us about? What are the popular theories about the impact of U.S. trade policy with developing countries? Are they valid? Why (not)? According to the text, what