洼地意识vs海滩意识 兼谈四川食品企业的突围之路（Consciousness of vs Beach in low-lying land -- on the breakthrough road of Sichuan food enterprises）.doc

洼地意识vs海滩意识 兼谈四川食品企业的突围之路（Consciousness of vs Beach in low-lying land -- on the breakthrough road of Sichuan food enterprises） Sichuan cuisine is famous all over the world - Sichuan cuisine occupies an important place in the eight cuisines, which is a wonderful commentary on this sentence. In todays society, Sichuan cuisine is thriving throughout the country, and is almost a fire. However, in sharp contrast, the performance of Sichuan food enterprises has never been satisfactory. In the national market, there are few well-known Sichuan food brands. Only the White House, where small Guangyou food category despite the small skill, but now, not chengdaqi. Have data show that: in 2005 Chinese food industry key industry ten strong competitions, all twelve sectors in a Sichuan domestic enterprises; the same year China food industry hundred enterprises, domestic enterprises in Sichuan only listed four companies, and all wine enterprises. A stark contrast to the situation is: the same area of the food enterprises, in recent years, Fujian food enterprises are booming. The products one after another into the national market, and a more than a mixed well. For example, kiss Daly, crayon, Yinlu, Yake etc....... Fujian food enterprises are doing well and proud. This contrast is intriguing. Sichuan food enterprises are mostly based on the mining of traditional products, Sichuan full, the competitiveness of products should be impeccable in Fujian; food products, almost completely belongs to the exotic category, only from the perspective of food consumption in Fujian, the competitiveness of their products than Sichuan food. However, the current situation is: Fujian food and Sichuan food in the limelight, anonymous. Why is there such a situation? CBCT Li Zhiqi brand marketing agencies in two regions of the food business analysis, made five major points of view. First, open VS, conservative vision decides fate Historically, people used the consciousness of depressions to generalize a u